Business without the bullshit. Business isn’t about 5am ice baths, grindset life, or faking success to sell a course. It’s not about working 100-hour weeks just to say you did. And it’s definitely not about burning yourself out while some guy on Instagram tells you to “just push harder.”

Some of the best businesses were built by people who ignored the playbook—not by grinding themselves into the ground.

The rule-breakers, the scrappy upstarts, the ones who made it work their way—from traditional businesses to online nomads who figured out how to make money on their terms.

That’s what Anti Business Business has been covering for a while now. No hustle worship, no nonsense. Just sharp, unconventional takes on what actually works.

And whatever else I want to include… in other words, I am making it up as I go along.